A sound marketing plan is key to the success of your business. It should include your market research, your location, the customer group you have targeted, your competition, positioning, the product or service you are selling, pricing, advertising, and promotion.
Effective marketing, planning and promotion begins with current information about the marketplace. Visit your local library, talk to customers, study the advertising of other businesses in your community, and consult with any relevant industry associations. This interactive tool will help you assess your marketing strengths and weaknesses.
Below you will find information on how to create a solid marketing plan. For more information, visit FindLaw's Small Business Law section.
Define Your Business, Customers, and Budget
Once you have all the necessary information, begin write down your plan:
1: Define Your Business
2: Define Your Customers
3: Define Your Plan and Budget
The final component in your marketing plan should be your overall promotional objectives: to communicate your message, create an awareness of your product or service, motivate customers to buy and increase sales, or other specific targets. Objectives make it easier to design an effective campaign and help you keep that campaign on the right track. Once you have defined your objectives, it is easier to choose the method that will be most effective.
Hire a Small Business Attorney
When you are in the early stages of planing your business, it is a wise decision to get legal advice to make sure you are moving in the right direction. A business and commercial law attorney will be able to get you the answers you need to create a solid marketing plan.