Every application must include a clear drawing of the mark you want to register. The U.S. Patent and Trademark Office (USPTO) uses the drawing to file the mark in its search records, and to print the mark in its Official Gazette and on the registration certificate.

The USPTO's TEAS (Trademark Electronic Application System) generates a proper drawing for you, based on the information you enter. See http://www.uspto.gov/web/offices/tac/notices/examguide1-03.htm#IC for more information about electronically-submitted drawings. If you are preparing the drawing page yourself, use white, non-shiny paper that is 8½ inches wide by 11 inches long (21.59 cm by 27.94 cm). The mark can be no larger than 3.5 inches high by 3.5 inches wide (8 cm by 8 cm). The drawing page should include a "heading" with the following elements:

• applicant's name;
• correspondence address;
• listing of goods and/or services; and
• dates of use (if already using the mark in commerce); or, wording "Intent to Use."

The representation of the mark must then appear below the heading, in the middle of the page, in the proper format for either a "standard character" drawing or a "stylized or special form" drawing. Once filed, you cannot make a material change to your mark.

"Standard Character" Drawings

You may submit a standard character drawing (formerly known as a "typed" drawing) if:

• All letters and words in the mark are depicted in Latin characters;
• All numerals in the mark are depicted in Roman or Arabic numerals;
• The mark includes only common punctuation or diacritical marks; and
• The mark does not include a design element.

You must also submit the following statement: "The mark is presented in standard character format without claim to any particular font style, size or color."

You may depict the mark in any font style; may use bold or italicized letters; and may use both uppercase and lowercase letters, all uppercase letters or all lowercase letters.

"Stylized or Special Form" Drawings

If the particular style of lettering is important or the mark includes color or a design or logo, you must select the "stylized or special form" drawing format. The drawing page should show a black and white image of the mark unless color is claimed as a feature of the mark, no larger than 3.5 inches by 3.5 inches (8 cm by 8 cm). The drawing in special form must be a substantially exact representation of the mark as it appears on the specimen or on the foreign registration, as appropriate.

Using Color in the Drawing

If you want to register a mark in color, you must submit a color drawing. You must also submit: (1) a color claim naming the colors that are a feature of the mark; and (2) a separate statement describing where the color(s) appear on the mark.