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Pros and Cons: Business Name Choices
NAME: Stacey's Sewing Supplies
- PROS
- Describes the business so that customers are immediately informed of the business's purpose.
- CONS
- Gives the business a personal touch by associating it with the name of the owner.
- Limits the potential for future expansion into sewing services, craft supplies, etc.
- Personally identifies the business with the owner, which could prove troublesome if the business fails.
- May not get as much protection under trademark laws.
NAME: Schlzenski's Sausage
- PROS
- Describes the business so that customers are immediately informed of the business's purpose.
- Gives the business a personal touch by associating it with the name of the owner.
- CONS
- Limits the potential for future expansion into other food products and services.
- Personally identifies the business with the owner, which could prove troublesome if the business fails.
- Hard to spell, pronounce, and remember.
- May not get as much protection under trademark laws.
NAME: ABC Home Repairs
- PROS
- Describes the business so that customers are immediately informed of the business's purpose.
- Gets an early listing in alphabetized directories.
- CONS
- Limits the potential for future expansion into home additions, decks, commercial work, etc.
- Lacks a unique identity.
- Could be confused with other similarly named businesses.
- Name may not be available because already taken.
- Other businesses with similar names could sue for infringement.
NAME: The Coffee Shop
- PROS
- Describes the business so that customers are immediately informed of the business's purpose.
- CONS
- Lacks a unique identity.
- Could be confused with other similarly named businesses.
- Name may not be available because already taken.
- Other businesses with similar names could sue for infringement.
- Would not receive as much protection under trademark laws.
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