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Pros and Cons: Business Name Choices
NAME: Stacey's Sewing Supplies
- PROS
- Describes the business so that customers are immediately informed of the business's purpose.
- CONS
- Gives the business a personal touch by associating it with the name of the owner.
- Limits the potential for future expansion into sewing services, craft supplies, etc.
- Personally identifies the business with the owner, which could prove troublesome if the business fails.
- May not get as much protection under trademark laws.
NAME: Schlzenski's Sausage
- PROS
- Describes the business so that customers are immediately informed of the business's purpose.
- Gives the business a personal touch by associating it with the name of the owner.
- CONS
- Limits the potential for future expansion into other food products and services.
- Personally identifies the business with the owner, which could prove troublesome if the business fails.
- Hard to spell, pronounce, and remember.
- May not get as much protection under trademark laws.
NAME: ABC Home Repairs
- PROS
- Describes the business so that customers are immediately informed of the business's purpose.
- Gets an early listing in alphabetized directories.
- CONS
- Limits the potential for future expansion into home additions, decks, commercial work, etc.
- Lacks a unique identity.
- Could be confused with other similarly named businesses.
- Name may not be available because already taken.
- Other businesses with similar names could sue for infringement.
NAME: The Coffee Shop
- PROS
- Describes the business so that customers are immediately informed of the business's purpose.
- CONS
- Lacks a unique identity.
- Could be confused with other similarly named businesses.
- Name may not be available because already taken.
- Other businesses with similar names could sue for infringement.
- Would not receive as much protection under trademark laws.
NAME: The Beth Olson Co.
- PROS
- Gives the business a personal association with the owner.
- Allows for future expansion into other products or services.
- Usually doesn't require registration.
- Unlikely to be confused with other businesses.
- CONS
- Personally identifies the business with the owner, which could prove troublesome if the business fails.
- Doesn't tell potential customers what type of business it is.
- Company's initials could prove to be embarrassing.
- Would not receive as much protection under trademark laws.
NAME: Y2K-9 Sitters
- PROS
- Describes the business so that customers are immediately informed of the business's purpose.
- CONS
- Trendy names can quickly lose their impact and seem outmoded and untimely.
NAME: Mildred's Milwaukee Millinery
- PROS
- Describes the business so that customers are immediately informed of the business's purpose.
- Gives the business a personal touch by associating it with the name of the owner.
- Immediately informs potential customers of the business's location.
- CONS
- Limits the potential for future expansion into other clothing and accessories.
- Personally identifies the business with the owner, which could prove troublesome if the business fails.
- Could affect the potential for expansion into other geographic areas.
- "Cute" names don't always work.
- Alliteration in the name can make it a tongue-twister.
- May not receive as much protection under trademark laws.
NAME: United Postal Shippers
- PROS
- Describes the business so that customers are immediately informed of the business's purpose.
- CONS
- Could create impression that the business is government-related.
- Likely to be confused with major competitor, which could be bad for business and could likely lead to lawsuit.
NAME: Old MacDonald's Restaurant
- PROS
- Describes the business so that customers are immediately informed of the business's purpose.
- CONS
- Likely to be confused with major competitor, which could be bad for business and could likely lead to lawsuit.
NAME: Kwik-Pix Photos
- PROS
- Describes the business so that customers are immediately informed of the business's purpose.
- Creative name is likely to get greater trademark protection.
- CONS
- Could be same as or confusingly similar to other business names.
NAME: Materni-Tees
- PROS
- Describes the business so that customers are immediately informed of the business's purpose.
- Creative name is likely to get greater trademark protection.
- CONS
- Limits the potential for future expansion into other clothing and accessories.
NAME: Tasty Foods
- PROS
- Describes the business so that customers are immediately informed of the business's purpose.
- CONS
- Ordinary, descriptive names may receive less protection under trademark laws.
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