NAME: Stacey's Sewing Supplies

PROS
• Describes the business so that customers are immediately informed of the business's purpose.

CONS
• Gives the business a personal touch by associating it with the name of the owner.
• Limits the potential for future expansion into sewing services, craft supplies, etc.
• Personally identifies the business with the owner, which could prove troublesome if the business fails.
• May not get as much protection under trademark laws.

NAME: Schlzenski's Sausage

PROS
• Describes the business so that customers are immediately informed of the business's purpose.
• Gives the business a personal touch by associating it with the name of the owner.

CONS
• Limits the potential for future expansion into other food products and services.
• Personally identifies the business with the owner, which could prove troublesome if the business fails.
• Hard to spell, pronounce, and remember.
• May not get as much protection under trademark laws.

NAME: ABC Home Repairs

PROS
• Describes the business so that customers are immediately informed of the business's purpose.
• Gets an early listing in alphabetized directories.

CONS
• Limits the potential for future expansion into home additions, decks, commercial work, etc.
• Lacks a unique identity.
• Could be confused with other similarly named businesses.
• Name may not be available because already taken.
• Other businesses with similar names could sue for infringement.

NAME: The Coffee Shop

PROS
• Describes the business so that customers are immediately informed of the business's purpose.

CONS
• Lacks a unique identity.
• Could be confused with other similarly named businesses.
• Name may not be available because already taken.
• Other businesses with similar names could sue for infringement.
• Would not receive as much protection under trademark laws.