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Choosing Your Business Name

What's in a name? Quite a bit, actually, when it comes to naming your business. It's important to choose a name that stands apart from the crowd, is easy to remember and describes your business. But there are some legal and practical considerations as well, such as copyrights and availability of web domains. This section also covers fictitious business names, the process of registering your business name and more. To see other steps to keep in mind, download FindLaw's Guide to Starting a Business [pdf].
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