What Are The Elements Of A Good Job Advertisement?
Q : What are the elements of a good job advertisement?
A : The main idea is to avoid discrimination while at the same time targeting qualified candidates. Ads should avoid words suggesting a preferred race, sex, religion, national origin or age. For example, use of the term "recent college grad," instead of "college degree required," could indicate a preference for young people and discourage older qualified applicants from applying. Or, using the term "salesman" instead of "salesperson" suggests only men should apply. The phrase "An Equal Opportunity Employer" in an ad means the employer will judge all applicants based on their qualifications for the job, without regard to race, sex, religion, national origin, age or disability.
Family Legal Guide
Copyright © 2000, 2002 American Bar Association
