Activating Readers

Having assembled an audience of like-minded people, many organizations use a publication to call them into action on specific issues. Through a newsletter, a magazine, a website, or emails, readers can be recruited to write letters, sign petitions, donate money, vote, volunteer, or attend conferences. The editorial style of these communications is focused and specific -- telling targeted individuals what they're being asked to do and why and providing an easy way to respond.

For More Information

For more information on creating content, designing print publications and websites, distributing emails, and more, see Every Nonprofit's Guide to Publishing: Creating Newsletters, Magazines & Websites People Will Read, by Cheryl Woodard and Lucia Hwang (Nolo).