Few business owners can handle setting up a shopping cart and gateway themselves, and the great majority outsource these tasks to companies that provide shopping cart solutions. These companies will handle all of your back end details and deposit payments into your account.

Hiring a Website Developer

If you can't or don't want to deal with website creation, get a developer to do it for you. Expect to pay between $500 to $2,000 for a basic site (five to ten pages). You can find developers online or in your local Yellow Pages.

Keep in mind that websites are not static; they need to change as your business changes. So unless you set up a system to update the site yourself, you'll have to keep returning to a developer for every fix. The best solution: Have the developer set up the site and then teach you how to update it.