Marketing and Advertising Laws

Even the most well-planned and tightly run business needs to reach out to its target market if it hopes to succeed. Effective advertising and marketing will help you understand your prospective customers and entice them to patronize your business, which is especially important for retail and other operations where consumers have a variety of choices. This section provides articles to help you effectively advertise your products or services, understand the legal implications of advertising, develop a marketing plan and build your business image. Links to resources from government agencies, including marketing strategies from the Small Business Administration, also are provided.