Checklist: Establishing a Web Site
Today's information technologies are expanding at an astounding rate, with everyonegoing online. Establishing and maintaining a Web site for your business can be veryuseful to the future success of your business. The following guide provides basicprocedural information and helpful hints for establishing a web site for your business.
- Choose an Internet Service Provider (ISP).
An ISP will provide you with an Internet account. Your Internet account shouldinclude e-mail access, the ability to access other computers, the ability to transfer filesbetween networks, and server space for a Web site. Your ISP will charge you amonthly fee for its services.
- Select and Register a Domain Name or Universal Resource Locator (URL).
You should choose a name that represents your product and/or services and is easy toremember. The InterNIC Registration Services through Network Solutions, Inc.(800-779-1710) administers domain names. Before you decide on a name, a fulltrademark search should be done. On its Web site, www.uspto.gov, the U.S. Patentand Trademark Office has a free search tool for making limited searches of thefederal register of trademarks. You can then search Network Solutions Web site,www.networksolutions.com, to determine whether your desired URL is available.
- Design Your Web Site.
Think about what you want to accomplish with your site. You can obtain ideas foryour site by looking at the Web sites of your competitors. You can then design yoursite yourself or hire a Web design service or Internet consultant to design the site foryou.
- Register Your Site With Different Search Engines.
- Inform Others About Your Site.
Include your URL on your letterhead, business cards, in all advertisements for thecompany, and in the Yellow Pages.
- Track the Visits to Your Site.
Log data software is available to record the number of hits your site receives. Inaddition, some ISPs provide access logs. You can ask visitors to your site tocomplete a questionnaire or to provide input as to your product or services.
- Keep Your Site Current.
No one likes outdated information. Make sure your site is updated.