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Advertising and Marketing
This section has information on legal and business issues involved in advertising and marketing.
Advertising Essentials:
- Advertising Considerations for Business
- Listings: Advertising That Works
- 7 Rules for Legal Advertising
- When Your Business Ships Goods
- Advertising Mistakes: Lessons Learned the Hard Way
- Fair Advertising FAQ: A Guide for Small Business
Marketing Essentials:
Tools & Resources:
- Marketing Strategy Questionnaire
- Sales and Marketing: Real-Life Agreements
- Advertising Information for Business (FTC)
- Checklist for Direct Marketers (FTC)
- 100+ Marketing Ideas (SBA)
- Advertising [PDF] (SBA)
- Ads and PR (SBA)
- Marketing for Small Business - An Overview [PDF] (SBA)
- Marketing Strategies for the Growing Business [PDF] (SBA)
- Researching Your Market [PDF] (SBA)
- Advertising and Marketing on the Internet: Rules of the Road (FTC)
- Dot Com Disclosures: Information About Online Advertising (FTC)
- Guides Against Deceptive Pricing (FTC)
- Guides Against Bait Advertising (FTC)
See also:
FAQs
- What kinds of issues and documents should be reviewed by the company lawyer?
- What legal problems does a business typically encounter after it is organized and operational?
- Must a business have a lawyer involved in all these transactions?
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