Advertising and Marketing
Download article as a PDFThis section has information on legal and business issues involved in advertising and marketing.
Advertising Essentials:
- Advertising Considerations for Business
- Listings: Advertising That Works
- 7 Rules for Legal Advertising
- When Your Business Ships Goods
- Advertising Mistakes: Lessons Learned the Hard Way
- Fair Advertising FAQ: A Guide for Small Business
Marketing Essentials:
- Marketing Basics
- How to Find New Customers
- Your Marketing Plan
- Your Target Market
- Marketing Research
- How to Conduct Primary Market Research for Your Small Business
- Competitive Analysis
- Trade Shows
- Ten Ways to Build and Market Your Business Image
Tools & Resources:
- Marketing Strategy Questionnaire
- Sales and Marketing: Real-Life Agreements
- Advertising Information for Business (FTC)
- Checklist for Direct Marketers (FTC)
- 100+ Marketing Ideas (SBA)
- Advertising [PDF] (SBA)
- Ads and PR (SBA)
- Marketing for Small Business - An Overview [PDF] (SBA)
- Marketing Strategies for the Growing Business [PDF] (SBA)
- Researching Your Market [PDF] (SBA)
- Advertising and Marketing on the Internet: Rules of the Road (FTC)
- Dot Com Disclosures: Information About Online Advertising (FTC)
- Guides Against Deceptive Pricing (FTC)
- Guides Against Bait Advertising (FTC)
See also:
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