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<PAGE>   2
                        RESTATED U.S.A. LICENSE AGREEMENT

                           Dated as of January 1, 1985




                                    -between-


                        RICKY LAUREN AND MARK N. KAPLAN,

                                   as Licensor

                                      -and-


                                 COSMAIR, INC.,

                                   as Licensee







 
<PAGE>   3
                               TABLE OF CONTENTS

<TABLE>
<CAPTION>
SECTION:                                                            Page
<S>                                                                 <C>
Recitals...............................................................1

1.    Definitions......................................................2

2.    License..........................................................5

3.    Term of License.................................................11

4.    Royalty.........................................................11

5.    Records and Reports.............................................15

6.    Representations and Warranties..................................18

7.    Additional Covenants............................................20

8.    Relationship of Parties.........................................30

9.    Termination.....................................................30

10.   Assignment......................................................36

11.   Arbitration, Equitable Remedies and Damages.....................36

12.   Licensor's Right of Approval....................................37

13.   Further Assurances..............................................38

14.   Notices.........................................................38

15.   Binding Effect..................................................39

16.   Governing Law...................................................39

17.   Entire Agreement................................................40

18.   Severability....................................................40

19.   Counterparts....................................................40
</TABLE>

 
                                   i
<PAGE>   4
                                RESTATED

                        U.S.A. LICENSE AGREEMENT


                  AGREEMENT dated as of January 1, 1985 by and between RICKY
            LAUREN and MARK N. KAPLAN as trustees under an agreement dated
            September 21, 1976 (hereinafter referred to as the "Licensor"), with
            a principal place of business at 1107 Fifth Avenue, New York, New
            York 10028 and COSMAIR, INC. (the "Licensee"), with a place of
            business at 530 Fifth Avenue, New York, New York 10036.

            A. Ralph Lauren ("Lauren") is a leading designer of men's, women's
and children's apparel and related accessories:

            B. Licensor owns, among others, the registered trademark in the
class of use and using the names "Polo" and "Ralph Lauren" shown an Schedule A-1
hereto, and Polo Fashions, Inc. ("PFI"), a New York corporation owned and
controlled by Lauren, owns, among others, the registered trademarks in the class
of use and using the names "Ralph Lauren", "Polo" and "Chaps" shown on Schedule
A-2 hereto.

            C. Licensor and Warner/Lauren Ltd. entered into an agreement (the
"U.S.A. License Agreement") dated as of November 22, 1976 (executed on June 30,
1978) relating to the manufacture, distribution and sale in the United States of
America of fragrances, cosmetics and related products under certain trade names,
trademarks and/or product names owned and used by Licensor and its affiliates.
Pursuant to a stock purchase agreement dated January 13, 1984 and a subsequent
series of corporate targets and restructurings, Licensee has assured all the
rights, duties and obligations of Warner/Lauren Ltd. under the U.S.A. License
Agreement
<PAGE>   5
                                                                               2


and other related agreements, as evidenced by a certain Assumption Agreement
dated September 13, 1984.

            D. It is the desire and intention of the parties to this Agreement
to amend and restate the provisions of the U.S.A. License Agreement, which
previously has been formally amended on three occasions, and to set forth in one
document the respective rights, duties and obligations of Licensor and Licensee
from this date forth, in connection with the grant to Licensee of the sole and
exclusive rights to use certain Names (as hereinafter defined) as trade names,
trademarks and/or product names in the manufacture, use and sale of men's and
women's fragrances, scents, cosmetic preparations, personal hygiene products and
toiletries, including, without limitation, those described in Schedule B annexed
hereto and made a part hereof (the "Licensed Products") in the Territory (as
hereinafter defined).

            IN CONSIDERATION of the foregoing premises and of the mutual
covenants herein contained, the parties agree as follows:

            1. Definitions.

            Certain words and terms as used in this Agreement shall have the
meanings given to them by the definitions and descriptions in this paragraph,
and such definitions shall be equally applicable to both the singular and plural
forms of any of the words and terms herein defined.

            "Affiliates" shall mean all persons or business entities, whether
corporations, partnerships, joint ventures or otherwise, which now or hereafter
own, or are owned or controlled, directly or indirectly by Licensee.
<PAGE>   6
                                                                               3

            "Chaps Royalty" shall have the meaning assigned to that term in
paragraph 4.4 of this Agreement.

            "Chaps Royalty Products" shall mean those Royalty Products which are
not Cosmetic Royalty Products and which are marketed as part of the line which
bears the Chaps name.

            "Cosmetic Royalty Products" shall mean those Royalty Products which
are cosmetic preparations, including specifically the ones described under the
caption Cosmetic Preparations in Schedule B annexed hereto.

            "Cosmetics Royalty" shall have the meaning assigned to that term in
paragraph 4.3 of this Agreement.

            "Current Names" shall mean "Ralph Lauren", "Lauren", "Monogram",
"Tuxedo", "Chaps" and "Polo" and all combinations and forms of such names.

            "Design Agreement" shall mean the U.S.A. Design and Consulting
Agreement dated the date hereof between Ralph Lauren, individually and d/b/a
Ralph Lauren Design Studio and Licensee.

            "Full Priced Royalty Products" shall have the meaning assigned to
that term in paragraph 4.6(c) of this Agreement.

            "Launch Line" shall mean the first collection of products to bear a
newly developed Special Name.

            "Lauren" shall have the meaning assigned to that term in recital A
to this Agreement.
<PAGE>   7
                                                                               4

            "License" shall have the meaning assigned to that term in paragraph
2.2 of this Agreement.

            "Licensed Products" shall have the meaning assigned to that term in
recital D to this Agreement.

            "Licensee" shall have the meaning assigned to that term in the
preamble to this Agreement.

            "Licensor" shall have the meaning assigned to that term in the
preamble to this Agreement.

            "Names" shall mean the Current Names and all trade names and
trademarks currently or hereafter used by Licensor or Lauren, or by any business
entity owned or controlled, directly or indirectly, by any of them, including,
without limitation, PFI, for or in connection with any line of clothing designed
by or for Lauren or under his supervision or control.

            "Net Sales" shall have the meaning assigned to that term in
paragraph 4.6(b) of this Agreement.

            "PFI" shall mean Polo Fashions, Inc., a New York corporation
controlled by Lauren.

            "Promotion Products" shall have the meaning assigned to that term in
paragraph 4.6(d) of this Agreement.

            "Regular Royalty" shall have the meaning assigned to that term in
paragraph 4.2 of this Agreement.




 
<PAGE>   8
                                                                               5


            "Royalty" shall have the meaning assigned to that term in paragraph
4.1 of this Agreement.

            "Royalty Products" shall mean Licensed Products sold or marketed by
Licensee or its Affiliates under trade names, trademarks or product names
licensed under this Agreement.

            "Royalty Statement" shall have the meaning assigned to that term in
paragraph 5.1 of this Agreement.

            "Semi-Annual Accounting Period" shall have the meaning assigned to
that term in paragraph 4.6(a) of this Agreement.

            "Special Name" shall have the meaning assigned to that term in
paragraph 2.5(a)(ii) of this Agreement.

            "Territory" shall mean the United States of America, its territories
and possessions (including, without limitation Puerto Rico) and any military
bases and duty free shops situated therein.

            2. License.

                  2.1 The U.S.A. License Agreement is hereby superseded, and the
rights, duties and obligations of the parties from this date forth shall be
governed by this Agreement; provided that Licensee's obligations prior to this
date shall continue to be governed by the U.S.A. License Agreement and Licensee
shall remit royalties with respect to sales of Licensed Products made prior to
this date (including accrued royalties) as required under the U.S.A. License
Agreement.




 
<PAGE>   9
                                                                               6





                  2.2 The Licensor grants to the Licensee the exclusive right,
license and privilege (the "License") to use the Names in any form or forms and
any and all crests, symbols, logos and identifying marks (including, without
limitation, the likeness of Ralph Lauren) associated with the Names, and all
other names and marks which the Licensor, Lauren, PFI or any business entity
which is now or hereafter owned or controlled, directly or indirectly, by them
may hereafter develop or own (except such other names and marks as are not used
in connection with any fashion related product), as trade names and/or
trademarks and/or product names, whether or not registered or registrable with
any government authority, in connection with the manufacture, sale, marketing,
use, and other commercial exploitation of the Licensed Products in the
Territory. The License shall be exclusive even as to the Licensor. Except as
otherwise specifically provided herein, it is understood and agreed that the
License applies solely to the use of the Names in connection with Licensed
Products and that no use of the Names on any other products or outside of the
Territory is authorized or permitted.

                  2.3 Notwithstanding anything to the contrary set forth in
paragraph 2.2 hereof or elsewhere in this Agreement:

                        (a) Licensee shall not, without the prior written
      consent of Licensor, use a Name as a trade name, trademark or product name
      for any of the following products or any similar product: false
      fingernails, mouthwash/breath freshener/throat lozenges, therapeutic
      preparations




 
<PAGE>   10
                                                                               7

      (excluding over-the-counter cosmetics), feminine hygiene deodorant,
      douches, eye drops, appliances and devices; and

                        (b) If any of the Names or any combinations or forms of
      words using any of the Names are used by any of Licensee's Affiliates as a
      corporate name, such Affiliate (using such name) shall first execute a
      letter agreement in the form set forth on Schedule C annexed hereto.
      
            2.4 The Licensee shall have the right to assign or transfer
the License only as provided in paragraph 10.2 hereof.

                  2.5 Notwithstanding anything to the contrary set forth in
paragraph 2.2 or elsewhere in this Agreement:

                        (a) If after the date hereof Licensor or Lauren or any
      business entity owned or controlled, directly or indirectly, by either of
      them, proposes to use a Special Name (as hereinafter defined) as a trade
      name or trademark for or in connection with any line of clothing or line
      of other fashion related product, the following provisions will apply:

                             (i) Licensor will (x) notify Licensee promptly
            after a decision has been made to use such a Special Name as
            aforesaid, which notice shall set forth the Special Name proposed to
            be used and shall describe, to the extent then practicable, the line
            of clothing or other fashion related product with respect to which
            such Special Name is proposed to be used and the proposed retail and
            wholesale price range, quality and method of marketing such line of
            clothing or other fashion




 
<PAGE>   11
                                                                               8


            related product and (y) notify Licensee promptly after the Launch
            Line of such clothing or Launch Line of such other fashion related
            product has been initially shipped to retailers and other major
            customers, which notice will provide such other and additional
            information as is then available with respect to the proposed retail
            and wholesale price range of such product and the quality and method
            of distribution of the same and will include a full and complete
            description of all orders received and merchandise shipped with
            respect to each item in the Launch Line;
 
                       (ii) Licensee shall have a period of ninety (90) days
            from the date of its receipt of the notice referred to in clause (y)
            of subparagraph 2.5(a)(i) (and no fewer than one hundred eighty
            (180) days from the date of its receipt of the notice referred to in
            clause (x) of said subparagraph 2.5(a)(i) to give notice (the
            "Licensee's Notice") to Licensor that Licensee intends to use the
            Special Name as a trade name or trademark for a line of Licensed
            Products to be marketed by Licensee and/or its Affiliates. If
            Licensee timely gives Licensor the Licensee's Notice, Licensee shall
            have a period of two (2) years from the date on which Licensee's
            Notice is so given to commence shipment to retailers or other
            customers in the Territory of a Launch Line of Licensed Products
            marketed under the Special Name (as a trademark or trade name).
            Licensor will cooperate in all reasonable manners and respects to
            enable Licensee to so commence to distribute such a line of




 
<PAGE>   12
                                                                               9

            Licensed Products within the aforesaid two (2) year period. Such
            line of Licensed Products shall, when so marketed, constitute
            Royalty Products and all of the provisions contained in this
            Agreement with respect to Royalty Products, including the provisions
            of paragraph 7.2(a) hereof, shall apply with respect thereto;

                        (iii) If Licensee has duly received each of the notices
            referred to in subparagraph 2.5(a)(i) and if Licensee has failed to
            timely give Licensor Licensee's Notice or, having timely given
            Licensee's Notice, Licensee has failed within the two (2) year
            period provided for in subparagraph 2.5(a)(ii) to commence shipment
            to retailers or other customers of the Launch Line of Licensed
            Products, as aforesaid (provided that Licensor and Lauren shall have
            cooperated in all reasonable manners and respects to enable Licensee
            to so commence to distribute such Launch Line of Licensed Products
            within the said two (2) year period) then, and in such event, (x)
            Licensee shall not thereafter have the right, license and privilege
            to use such Special Name as a trade name, trademark or product name
            for or in connection with the manufacture, sale, marketing or other
            exploitation of Licensed Products, and (y) the Special Name shall
            not after such failure to give notice or the expiration of such two
            (2) year period be covered by the provisions of this Agreement, but
            this Agreement shall not otherwise be
<PAGE>   13
                                                                              10

            affected thereby and shall for all other purposes remain in full
            force and effect and binding upon the parties hereto. 

            The term "Special Name" shall mean a Name and all crests, symbols,
logos and identifying marks associated with the Name except (x) any Current Name
and any crest, symbol, logo and identifying mark (including, without limitation,
the likeness of Ralph Lauren) associated with a Current Name and any name,
crest, symbol, logo and identifying mark which would be confusingly similar
thereto, (y) any Name and any crest, symbol, logo and identifying mark
associated therewith hereafter, at any time, used by Licensee, its Affiliates or
sub-licensees as a trade name, trademark or product name for a Royalty Product
and any name, crest, symbol, logo and identifying mark which would be
confusingly similar thereto, and (z) any Name if Lauren is or is to be referred
to or described in any packaging, advertisement or other promotion of any
Licensed Product marketed under such Name (as a trade name, trademark or product
name) as the creator, designer or developer of such Licensed Product, or if
Lauren or PFI are or are to be referred to in any such packaging, advertisement
or other promotion as the owner, manufacturer or distributor of the same;

                  (b) Licensee may propose to Licensor new trademarks,
      tradenames or product names for use in connection with products Licensee
      wishes to commercialize in conjunction with the name or likeness of Ralph
      Lauren. Licensee shall not commence use of any such trademarks, tradenames
      or product names unless Licensor shall have prior thereto expressly
      approved




 
<PAGE>   14
                                                                              11





      the same in writing, in its sole discretion, in which event Licensee shall
      file to register or have registered, in the name of Licensor and at
      Licensee's expense, such trademarks, trade name or product names in
      accordance with paragraph 7.1 of this Agreement.

            3.    Term of License.

            The term of the License and this Agreement shall continue in
perpetuity, unless and until terminated in accordance with article 9 hereof.

            4.    Royalty.

                  4.1 In consideration of the License, the Licensee shall pay to
the Licensor sums equal to the following: the "Regular Royalty", the "Cosmetics
Royalty" and the "Chaps Royalty", all of which shall collectively be referred to
as the "Royalty".

                  4.2 The Regular Royalty shall be equal to [***] percent [***]
of the Licensee's Net Sales excluding that portion of Net Sales attributable to
(i) Cosmetic Royalty Products and (ii) Chaps Royalty Products.

                  4.3 The Cosmetics Royalty shall be equal to the following
percentages of Licensee's Net Sales of Cosmetic Royalty Products for the
calendar years indicated:




 
<PAGE>   15
                                                                              12


<TABLE>
<CAPTION>
                                                           Cosmetics
                  Calendar Year                       Royalty Percentage
                  -------------                       ------------------
<S>                                                   <C>

                  1985                                      [***]
                  1986 and 1987                             [***]
                  1988                                      [***]
                  1989 and thereafter                       [***]
</TABLE>

                  4.4 The Chaps Royalty shall be equal to [***] percent [***] of
Licensee's Net Sales of Chaps Royalty Products for calendar year 1985 and to 
[***] percent [***] of Licensee's Net Sales of Chaps Royalty Products for 
calendar year 1986 and each year thereafter.

                  4.5 The Regular Royalty, the Cosmetics Royalty and the Chaps
Royalty shall be paid as follows: With respect to each Semi-Annual Accounting
Period, the entire Regular Royalty, Cosmetics Royalty and Chaps Royalty for such
Semi-Annual Accounting Period shall be paid on or before the last day of the
month next following the end of such Semi-Annual Accounting Period.

                  4.6 The following terms, as used in this Agreement, shall have
the meanings hereinafter set forth:

                        (a) The term "Semi-Annual Accounting Period" as used
      herein shall mean each 6-month period ending June 30 and December 31 of
      each year during the term of this Agreement, except that the first
      Semi-Annual Accounting Period hereunder shall be the period from the date
      hereof through June 30, 1985.


 
<PAGE>   16
                                                                              13


                        (b) The term "Net Sales" as used herein shall have the
      gross sales made by or through Licensee and its Affiliates to retailers or
      to ultimate consumers (as in the case of accommodation sales to their
      respective employees and to others) of Full-Priced Royalty Products,
      excluding amounts received for shipping charges and sales, excise or other
      taxes which are collected by them, and less all allowances, discounts,
      returns and bad debts. The term "bad debts" as used in this subparagraph
      shall mean accounts receivable of Licensee and its Affiliates arising from
      the aforesaid sales of Full-Priced Royalty Products which have not been
      paid within 120 days after the due date; provided, however, that if any
      bad debt is subsequently collected, then, and in such event, the amount
      thereafter collected on account of such bad debt shall, upon collection,
      be included in Licensee's Net Sales for the period collected. Sales of
      Licensed Products between Licensee and its Affiliates (or persons, firms,
      corporations or businesses with rights to use the Names on Licensed
      Products outside the Territory), or between said Affiliates, shall not be
      included in the calculation of the Company's Net Sales, provided such
      sales are made solely for the purpose of further re-sale.
                        (c) The term, "Full-Priced Royalty Products" as used
      herein shall mean all Royalty Products except (i) display materials,
      samples and dummies and (ii) Promotion Products.

                        (d) The term "Promotion Products" shall mean Royalty
      Products which are sold to retailers (x) at a price yielding less than the




 
<PAGE>   17
                                                                              14





      mark-up or profit margin generally realized by the Licensee or its
      Affiliates upon the sale by them to retailers of Royalty Products (y) to
      enable such retailers to re-sell such products to ultimate consumers in
      conjunction with the sale by such retailers to ultimate consumers of other
      Royalty Products (which are not Promotion Products), and (z) for the
      purpose of promoting the sale of such other Royalty Products; provided,
      however, that, notwithstanding the foregoing, if the Cost of Goods (as
      hereinafter defined) to Licensee or its Affiliates (as the case may be) of
      a Royalty Product is not greater than [***] percent [***] of the price at
      which such product is sold by them to retailers, then, and in such event,
      such Royalty Product shall not be deemed a Promotion Product. The Cost of
      Goods of a Royalty Product shall include and consist of (i) the variable
      costs of materials (including packaging, components, chemicals) and all
      other manufacturing costs directly traceable to the production of units of
      the Royalty Product, (ii) all direct labor costs, and (iii) an appropriate
      allocation of all fixed costs consisting of all manufacturing costs and
      overhead not traceable to specific units of production (such as rent,
      heat, plant manager, etc.), all in conformity with normal industry
      practice. Licensee shall sell or give away products which are not Royalty
      Products in conjunction with Royalty Products only with Licensor's prior
      approval (or with Lauren's approval given pursuant to paragraphs 2(h) and
      4(f) of the Design Agreement), to be exercised in Licensor's sole
      discretion. Sales of such products shall nevertheless be subject to
      royalty payments pursuant to this




 
<PAGE>   18
                                                                              15





      paragraph 4 unless otherwise agreed by Licensor and Licensee or unless
      such products are purchased from licensees of PFI and Lauren or their
      Affiliates in transactions from which PFI and Lauren or their Affiliates
      will derive their full royalty and compensation (as the case may be) fees
      or unless the Cost of Goods of such products to Licensee or its Affiliates
      (as the case may be) is greater than [***] percent [***] of the price at
      which such products are sold by them to retailers. Upon Licensor's
      request, Licensor and Licensee shall review periodically Licensee's
      promotional practices hereunder, and should said review reveal that
      Licensee is deriving excess profits or sales of said non-Royalty
      Products, Licensor and Licensee shall negotiate in good faith an
      appropriate royalty to be paid in connection with said sales.

            5.    Records and Reports.

                  5.1 With each payment of a Royalty made pursuant to article 4
hereof, Licensee shall furnish to Licensor a statement (the "Royalty Statement")
which shall show for the relevant period, separately with respect to each range
of Royalty Products and each kind of Promotion Product, the aggregate amount of
Licensee's gross sales and Licensee's Net Sales of the same and the aggregate
amount of Licensee's returns of and allowances for such product. Each Royalty
Statement shall contain a separate certificate by an officer of Licensee to the
effect that Promotion Products referred to therein as sold by Licensee comprised
"Promotion Products" as defined in this Agreement. Licensor shall have a period
of one (1) year after receipt of each Royalty Statement to object thereto by
delivering to Licensee a




 
<PAGE>   19
                                                                              16





written statement ("Notice of Disagreement") setting forth in detail the item or
items objected to and the Licensor's reasons therefor, except that Licensor
shall have a period of two (2) years after receipt of a Royalty Statement to
assert a claim (by a Notice of Disagreement) that Promotion Products referred to
in the Royalty Statement were in fact Full Priced Royalty Products. If Licensor
does not timely object to items set forth in a Royalty Statement by delivering a
Notice of Disagreement within the time allowed, such items contained in the
Royalty Statement as to which timely objection was not made shall be deemed to
be conclusive and binding upon Licensor and Licensee.

            In addition to the above information, each Royalty Statement shall
set forth (i) with respect to each account receivable of the Licensee
constituting a bad debt (as hereinabove defined) the following information: the
name and address of the account receivable debtor, the amount of the account
receivable of such debtor constituting a bad debt and the date of the invoice or
bill which remains unpaid in whole or in part (thereby creating the bad debt)
and (ii) with respect to each bad debt from a prior accounting period which was
collected during the accounting period covered by a Royalty Statement, the
following information: the name and address of the account receivable debtor,
the amount of the bad debt from a prior accounting period which was collected
during the accounting period covered by the Royalty Statement and the date of
the earlier Royalty Statement on which the bad debt had been charged against
Licensee's Net Sales.




 
<PAGE>   20
                                                                              17





                  5.2 During the term of this Agreement, Licensee shall keep at
its office complete and accurate books and records pertaining to Licensee's
obligations hereunder. Such books and records shall show, by kind, quantity and
name of customer, (i) the dollar volume of all sales of Royalty Products and
Promotion Products made by Licensee and its Affiliates within the Territory,
(ii) the Cost of Goods of Promotion Products and (iii) the accounts receivable
and bad debts of Licensee.

            Licensor shall have and is hereby granted the right, to be exercised
no more frequently than once in any Semi-Annual Accounting Period, to have
Licensee's said books and records examined by a certified public accountant or
other representative selected by Licensor for the purpose of verifying the
Royalty Statements. Licensee shall permit access to its books and records for
the purpose of such examination during the normal hours of business upon receipt
of notice from Licensor not less than five (5) business days in advance of the
requested date of examination. Such examination requested by Licensor shall be
made at Licensor's sole cost and expense, except that if upon any such
examination Licensor shall determine and demonstrate that the amount of
Licensee's Net Sales as set forth in a Royalty Statement has been understated by
no more than three percent (3%) then, and in such event, Licensee shall
reimburse Licensor for the fair and reasonable cost of Licensor of its
examination of Licensee's books and records for the period covered by such
understated Royalty Statement.





 
<PAGE>   21
                                                                              18





            6.    Representations and Warranties.

                  6.1   Licensor hereby makes the following representations and
warranties to Licensee:

                        (a) As of November 22, 1976 Licensor was the sole owner
      of the trademark "Polo by Ralph Lauren," United States Patent Office
      Registration No. 1,021,368 covering certain products in U.S. Class 51 (as
      more fully set forth on Schedule A-1 hereto).

                  As of November 22, 1976, PFI was the registered owner of, and
Lauren had consented to the use of his name in connection with the registration
of, the trademarks (i) "Polo (with design) by Ralph Lauren," United States
Patent Office Registration No. 978,166 covering certain products in U.S. Class
39, (ii) "Ralph Lauren" (and Polo Player Design), United States Patent Office
Registration No. 984,005 covering certain products in U.S. Class 39, (iii)
"Chaps by Ralph Lauren," United States Patent Office Registration No. 1,016,955
covering certain products in U.S. Class 39, and (iv) "Polo by Ralph Lauren"
covering certain products in Class 26. PFI and Lauren, by written instrument
duly and fully executed by them, have consented to, and have agreed to interpose
no objection to, the registration, use and licensing of the foregoing
trademarks, the Names and all other names and marks which either or both (or any
business entity which is now or hereafter owned or controlled, directly or
indirectly, by either or both of them), may hereafter develop or own (except
such other names and marks as are not used in connection with any fashion
related product) in connection with the manufacture




 
<PAGE>   22
                                                                              19





and/or distribution and sale of Licensed Products by Licensee and its
Affiliates, as contemplated by this Agreement;

                        (b) Licensor has the full right, power and authority to
      execute and deliver, and perform the terms of, this Agreement and the
      consummation of the transactions contemplated by this Agreement will not
      violate any agreement to which Licensor is a party or by which it may be
      bound;

                        (c) Without limiting the generality of the last
      preceding subparagraph, Licensor has the full right to grant the License.
      Licensor is not a party to or bound by any agreement in conflict herewith
      or with any provision hereof. Licensor has not granted to any other
      person, firm, corporation or business any right, license or privilege to
      use in the Territory the Names or associated crests, symbols, logos or
      identifying marks or any name, crest, symbol, logo or identifying mark
      which would be confusingly similar thereto in connection with any Licensed
      Product, or which would have the effect of infringing upon the exclusivity
      of the License granted to Licensee hereunder;

                        (d) Schedules A-1 and A-2 annexed hereto contain a full
      and complete list of all registrations existing as of November 22, 1976
      covering the Current Names and associated crests, symbols, logos and
      identifying marks in the class of use owned by or registered in the name
      of Licensor, Lauren and/or PFI in any part of the world; and




 
<PAGE>   23
                                                                              20





                        (e) To the best of Licensor's knowledge as of November
      22, 1976 (without any representation of an investigation having been made
      as of such date) no persons other than Licensor, Lauren or PFI had as of
      November 22, 1976 any trade name, trademark or similar right or interest
      in or to the "Ralph Lauren," "Polo" and "Chaps" Names as applied to
      Licensed Products in the Territory.

                  6.2   Licensee hereby makes the following representations and
warranties to Licensor:

                        (a) Licensee has the full power and authority to enter
      into this Agreement and to perform its obligations hereunder and the
      consummation of the transactions contemplated hereunder will not violate
      any agreement to which Licensee is a party or by which it may be bound;
      and

                        (b) This Agreement constitutes a valid and binding
      obligation of Licensee, enforceable in accordance with its terms.

            7.    Additional Covenants.

                  7.1   Licensor covenants and agrees as follows:

                        (a)   Except as expressly provided in paragraph 2.5 of
      this Agreement and only on the terms and conditions set forth therein,
      Licensor will not, and will not permit any business entity owned or
      controlled by it to, grant any persons, firm, corporation or business
      (other than Licensee) any right, license or privilege to use in the
      Territory the Names or associated crests, symbols, logos or identifying
      marks or any name, crest, symbol, logo




 
<PAGE>   24
                                                                              21





      or identifying mark which would be confusingly similar thereto in
      connection with any Licensed Product, or which would have the effect of
      infringing upon the exclusivity of the License granted to Licensee
      hereunder;

                        (b) (i) For the purpose of this paragraph, the term
            "First Trademarks" shall mean and refer to, collectively, the
            trademarks "POLO," "RALPH LAUREN" and the representation of a polo
            player on a horse as exemplified by the showing in Registration Nos.
            1,050,722 and 1,053,873. Licensor shall have the right, to be
            exercised in its sole discretion, to control the prosecution of each
            application to register the First Trademarks in the United States
            Patent and Trademark Office, including the right to seek either
            appellate or de novo review of any final administrative
            determination by the United States Patent and Trademark Office.

                        (ii) If Licensee suffers or incurs any losses, damages,
            liabilities or expenses which would not have been suffered or
            incurred if PFI (rather than Licensor) had owned the Names and had
            applied for registration of the First Trademarks, Licensor hereby
            indemnifies and holds Licensee harmless from any and all such
            losses, damages, liabilities and expenses (including, without
            limitation, reasonable attorneys' fees and disbursements) paid or
            incurred, provided, however, that any such loss, damage, liability
            or expense is paid or incurred by Licensee before PFI has filed
            applications in its




 
<PAGE>   25
                                                                              22





            own name for registration of the First Trademarks. In the event any
            claim is made or accrued (to Licensee's knowledge) against Licensee
            which comes within the indemnity set forth in this subparagraph,
            Licensee will promptly notify Licensor of such claim. Thereafter,
            Licensor shall have the right, at its own expense and with counsel
            of its own choice, subject to the approval of Licensee, which
            approval will not be unreasonably withheld, to assume the defense of
            any such claim. Licensee agrees to cooperate fully in the defense of
            any such claim and may, at its own expense and with counsel of its
            own choice, participate in the defense of any such claim.

                        (c) During the term of this Agreement, Licensee shall
      have and is hereby granted the right, without cost or expense to Licensor,
      to file for registration of the Names as applied to the Licensed Products
      in the Territory (it being understood that such registrations shall be
      obtained in the names of Licensor or PFI or Lauren, if appropriate
      pursuant to the provisions of paragraph 7.1(b) hereof) and, accordingly,
      Licensor (or PFI or Lauren, as the case may be) shall have the right,
      title and interest in any trade names or trademarks so registered subject
      to the exclusive License of Licensee granted hereby). Licensee shall have
      the right, to the extent permitted by law, to make application to register
      Licensee as a permitted user or registered user of such trade names or
      trademarks in the Territory and Licensor shall appoint Licensee as its
      attorney-in-fact to apply for and register, in the name of




 
<PAGE>   26
                                                                              23





      Licensor (or PFI or Lauren, if appropriate pursuant to the provisions of
      paragraph 7.1(b) hereof), in the Territory all trade names and trademarks
      which make use of the Names or are associated therewith as applied to
      Licensed Products. Licensee shall provide Licensor with copies of all
      applications filed and registrations obtained and shall include Licensor
      on its or its trademark counsel's trademark watch and distribution list so
      as to keep Licensor apprised of any applications, registrations,
      oppositions and proceedings relating to the trade names and trademarks
      which make use of the Names or are associated therewith. Licensor will
      cooperate with Licensee in all manners and respects, but at Licensee's
      expense, to enable Licensee to obtain the aforesaid registrations, and
      Licensor will execute any further agreements, documents and instruments as
      may be necessary to effect the same. Nothing herein shall (x) subject only
      to the provisions of paragraph 2.5 of this Agreement, preclude Licensee
      from using a Name for a Licensed Product in the Territory for the purposes
      set forth in this Agreement without registration of the same [provided,
      however, that Licensee will not use a name in the Territory without
      registration of the same (except as may be necessary to establish use in
      interstate commerce) if there is substantial risk, in Licensee's sole
      judgment, that the use of such name by Licensee will infringe on the
      rights of third persons who are unaffiliated with Licensor, Lauren or PFI
      and whose rights or claimed rights to such name do not arise after the
      date of this Agreement or by reason of a grant or claimed grant from
      Licensor,




 
<PAGE>   27
                                                                              24





      Lauren, PFI or an entity owned or controlled by any of them], or (y)
      preclude Licensor from filing, at Licensor's own cost and expense, for
      registration of any of the Names in the Territory. Nothing contained in
      this subparagraph 7.1(c) shall be construed to limit the obligations of
      Licensor under subparagraph 7.1(b) of this Agreement; if any Name is
      registered in the Territory, at Licensee's request Licensor will promptly
      execute and return to Licensee a letter confirming that such trade name or
      trademark is covered by this Agreement.

                        (d) Licensor will not, during the term of this Agreement
      or at any time thereafter, disclose to any person, firm, corporation or
      business (other than a person, firm, corporation or business with rights
      to use the Names on Licensed Products outside the Territory, if required
      in connection with a program for Licensed Products outside the Territory)
      any confidential information (including, without limitation, customer
      lists) concerning the conduct of the business and affairs of Licensee or
      of any Affiliate of Licensee which Licensor may have acquired during the
      course of this Agreement except as may be required pursuant to law and
      then only upon advance notice to Licensee;

                        (e) Licensor shall protect, indemnify and save harmless
      Licensee and each of Licensee's officers, directors, employees and agents
      against any and all liabilities, claims, damages, penalties, causes of
      action, costs and expense, including reasonable attorneys' fees, arising
      out of




 
<PAGE>   28
                                                                              25





      the breach or material inaccuracy of any of the representations,
      warranties, covenants and agreements of Licensor contained in this
      Agreement. Licensee shall have the right in its discretion, and with
      counsel of its own choosing, to take any action, legal or otherwise, in
      its own name and/or in the name of Licensor, at Licensee's discretion, to
      protect any trade name or trademark covered by the License from
      infringement, counterfeiting or passing off. Prior to taking any such
      action, Licensee shall advise Licensor of its intention to commence the
      proposed action and thereafter at Licensor's request, shall promptly
      furnish Licensor with copies of relevant documents and keep Licensor
      advised of developments relating to the action. Licensor shall cooperate
      with Licensee and, if requested, shall join as a plaintiff in any such
      action with counsel designated by Licensee. Any legal expenses incurred in
      the prosecution of such action shall be borne by, and any money recoveries
      received as a result of such action shall belong to, Licensee; provided,
      however, that the net amount of any such recovery upon a final,
      non-appealable judgment, after deducting the aggregate amount of all and
      every cost and expense of such an action (including attorney's fees, court
      costs, printing fees, witness fees, etc.), shall be included in Licensee's
      Net Sales for the purpose of calculating the Royalty;

                        (f) Licensor acknowledges that the Current Names have
      established prestige and good will in the field of fashion apparel and
      that it is of major importance to Licensee that the high standards and
      reputation of




 
<PAGE>   29
                                                                              26





      the Current Names be maintained. Licensor will not take any action which
      would be likely to injure or damage the reputation for high quality which
      has come to be associated with the Current Names. Licensee shall not be
      entitled to damages by reason of Licensor's breach or default of its
      obligations under this paragraph 7.1(f) and Licensee's sole remedy shall
      be to terminate this Agreement pursuant to paragraph 9.1(b) hereof;

                        (g) If Licensor hereafter registers any new Name in any
      part of the world, Licensor will promptly thereafter advise Licensee; and

                        (h) At the request of Licensee, Licensor will from time
      to time, at no cost or expense to Licensee, deliver promptly to Licensee
      (i) instruments executed by Licensor granting to Licensee the exclusive
      license in and to each trade name or trademark (for the classes of use
      contemplated by this Agreement) used by Licensee hereunder for a Royalty
      Product and/or instruments evidencing such grant, which instruments shall
      be in form and substance, satisfactory to Licensee's trademark counsel in
      such counsel's reasonable judgment, (ii) short form agreements of this
      Agreement (for records and other reasonable purposes), provided that the
      same shall be in all respects consistent with the rights and obligations
      hereunder, of, respectively, Licensor and Licensee, and (iii) such other
      and additional documents and instruments as may reasonably be requested by
      Licensee in furtherance of and to implement the purposes and provisions of
      this Agreement and the transactions provided for herein.




 
<PAGE>   30
                                                                              27





                  7.2   Licensee covenants and agrees as follows:

                        (a) Licensee will diligently promote the sale of the
      Royalty Products and will use its best efforts in this regard;

                        (b) It is understood that Licensor assumes no liability
      to Licensee or third parties with respect to the performance
      characteristics of the Royalty Products, and Licensee will protect,
      defend, indemnify and save harmless Licensor, its employees and agents,
      against any and all liabilities, claims, damages, penalties, cause of
      action, costs and expenses, including reasonable attorneys' fees, for
      product liability claims of third persons arising out of the use of such
      products by such third persons. Licensee will carry product liability
      insurance policies in such amount as Licensee, in its sole judgment and
      discretion deem adequate and will cause Licensor and Lauren to be included
      as additional named insureds under such policies and will provide Licensor
      with copies of insurance certificates evidencing same;

                        (c) Licensee will not, during the term of this Agreement
      or at any time thereafter, disclose to any person, firm, corporation, or
      business (other than a person, firm, corporation or business with rights
      to use the Names on Licensed Products outside the Territory) any
      confidential information concerning the conduct of the business and
      affairs of Licensor which Licensee may have acquired during the course of
      this Agreement except as may be required pursuant to law and then only
      upon advance notice to Licensor;




 
<PAGE>   31
                                                                              28





                        (d) The Royalty Products shall be of high quality and
      workmanship. For the purposes of ascertaining Licensee's compliance with
      the last preceding sentence, Licensee will permit duly authorized
      representatives of Licensor to inspect the Royalty Products and Licensee
      shall upon request of Licensor submit to Licensor samples of all such
      products;
      
                        (e) Licensee acknowledges that the Current Names have
      established prestige and good will in the field of fashion apparel and
      that it is of major importance to Licensor that in the manufacture,
      advertising, distribution, promotion and sale of Royalty Products, the
      high standards and reputation of the Current Names be maintained. Licensee
      will not take any action which would be likely to injure or damage the
      reputation for high quality which has come to be associated with the
      Current Names. Without limiting the generality of the foregoing, Licensee
      shall maintain the high prestige and good will of the Current Names in all
      manufacturing, advertising, distribution, promotion and sale of the
      Royalty Products. Licensor's remedies for breach or default by Licensee
      under this paragraph 7.2(e) shall be limited to termination of this
      Agreement pursuant to paragraph 9.1(a) hereof and/or injunctive relief;

                        (f) Licensee acknowledges that, except as set forth in
      paragraph 6.1 hereof, Licensor has not represented to Licensee that
      Licensor, Lauren or PFI have any trademarks, trade names or other rights
      or interests in or to the Names or that persons other than Licensor,
      Lauren or PFI have no




 
<PAGE>   32
                                                                              29





      such trademarks, trade names or other rights or interests. If Licensee
      uses any Name as a trademark, trade name or product name for a Royalty
      Product without registration of the same (except as may be necessary to
      establish its use in commerce) Licensee will protect, defend, and save
      harmless Licensor, PFI and Lauren from and against any claims of third
      persons for infringement, counterfeiting or passing off against them
      arising out of the use of such unregistered Name provided that (x) in
      connection therewith neither Licensor, Lauren nor PFI shall have
      misrepresented to Licensee their rights or interests in or to such Name
      whether in this Agreement or in any other instrument, and (y) such claim
      shall not arise by reason of any action taken or not taken (as
      contemplated by paragraph 7.1(b) of this Agreement) by Licensor, Lauren or
      PFI in breach of any obligation they may have to Licensee whether arising
      under this Agreement or under any other instrument; and

                        (g) Licensee shall protect, indemnify and save harmless
      Licensor, Lauren and PFI and each of their employees and agents against
      any and all liabilities, claims, damages, penalties, causes of action,
      costs and expenses, including reasonable attorneys' fees and
      disbursements, arising out of the breach or material inaccuracy of any of
      the representations, warranties, covenants and agreements of Licensee
      contained in this Agreement.





 
<PAGE>   33
                                                                              30





            8.    Relationship of Parties.

            This Agreement shall not create nor be considered to create the
relationship of master and servant, principal and agent, partnership or joint
venture between the parties hereto, and neither party shall be liable for any
obligation, liability, representation, negligent act or omission to act an the
part of the other except as expressly set forth herein.

            9.    Termination.

                  9.1 This Agreement and License shall continue in full force
and effect until terminated in one of the following ways, but in any event shall
terminate upon termination of the Design Agreement being executed simultaneously
herewith:
                        (a) By Licensor, in the event that (i) any royalty is
      not paid by Licensee when due and such failure to pay is not cured within
      ten (10) days following notice to the Licensee of such failure (unless
      such payment is disputed by Licensee in good faith, in which event the
      time to cure a failure to make payment shall begin after the rendition of
      an unappealable final judgment by an arbitration panel or court of
      competent jurisdiction), (ii) the Design Agreement being executed
      simultaneously herewith is terminated pursuant to the provisions of
      paragraph 8(a) thereof, (iii) in each of any two (2) consecutive fiscal
      years of the Licensee commencing after December 31, 1986, the aggregate
      sum of Licensee's Net Sales under this Agreement shall average less than
      [***] dollars per year, (iv) Licensee fails




 
<PAGE>   34
                                                                              31





      or refuses to maintain high standards of quality for Royalty Products as
      provided by subparagraph 7.2(d) hereof, unless such failure or refusal is
      cured within one hundred and twenty (120) days after notice of the same
      has been given by Licensor (with respect to Products sold after the end of
      such period), (v) Licensee makes an assignment for the benefit of
      creditors or is adjudged in any legal proceeding to be a voluntary or
      involuntary bankrupt, (vi) the representations of Licensee herein are not
      true and correct in any material respect, or (vii) there shall be a
      substantial breach by Licensee of any other material provision of this
      Agreement which breach shall not have been cured within ninety (90) days
      after Licensor shall have given Licensee notice of the same;

                        (b) By Licensee, in the event that (i) Licensee is
      temporarily or permanently enjoined or restrained with respect to a
      Royalty Product from using in any part of the United States any Current
      Name or associated crest, symbol, logo or identifying mark as contemplated
      by this Agreement and such injunction or restraint remains in effect for a
      period of not less than thirty (30) days, (ii) the Design Agreement being
      executed simultaneously herewith is terminated pursuant to the provisions
      of paragraph 8(b) thereof, (iii) Licensor, Lauren or PFI makes an
      assignment for the benefit of creditors or is adjudged in any legal
      proceeding to be voluntarily or involuntarily bankrupt, (iv) the
      representations of Licensor herein are not true and correct in any
      material respect, or (v) there shall be a substantial




 
<PAGE>   35
                                                                              32





      breach by Licensor of any other material provision of this Agreement,
      which breach shall not have been cured within ninety (90) days after
      Licensee shall have given Licensor notice of the same; and

                        (c) For the purposes of subparagraphs (a) and (b) of
      this paragraph 9.1, a breach of this Agreement shall be deemed to be cured
      if the course of conduct or omission comprising or causing such breach is
      timely brought to an end whether or not the effects of such prior conduct
      or omission continue thereafter.

                  9.2 The exercise by either party hereto of any of the
foregoing rights of termination shall not constitute a waiver of other rights
and remedies available to such terminating party, including, unless otherwise
specifically provided herein, any right to damages. The failure by either party
to insist upon the strict performance of any provision hereof shall not
constitute a waiver by such party of its right to strict performance of such
provision in the future nor shall a waiver of any right hereunder on any
occasion constitute a waiver of such right on any other occasion.

                  9.3 During the "Post Termination Period" referred to in
paragraph 9.4 hereof, Licensee may continue to sell Royalty Products which were
in inventory, in process, or for which written orders had been received from
customers, as of the date of termination of this Agreement. Upon the conclusion
of the Post-Termination Period (i) the License shall terminate and Licensee
shall be prohibited from making any further use of the Names or associated
crests, symbols, logos and




 
<PAGE>   36
                                                                              33





identifying marks, and (ii) all rights and interests in and to the Names shall
belong to and be the property of Licensor, and Licensee shall have no further or
continuing right or interest therein (subject only to the rights of Licensee
under paragraph 9.4 hereof).

                  9.4 Notwithstanding anything to the contrary elsewhere herein
contained, Licensor will not authorize or license anyone else to, and will not
permit any business entity owned or controlled by it to, (i) use any "Restricted
Name" (as hereinafter defined) for or in connection with a Licensed Product
marketed during the "Post-Termination Period" (as hereinafter defined), (ii)
grant any person, firm, corporation or business any right, license or privilege
to use during the Post-Termination Period any Restricted Name for or in
connection with a Licensed Product, (iii) use any "Restricted Package Design"
(as hereinafter defined) for a Licensed Product marketed during the
Post-Termination Period, or (iv) grant any person, firm, corporation or business
any right, license or privilege to use any Restricted Name for or in connection
with a Licensed Product unless such person, firm, corporation or business
agrees, for the benefit of Licensee, that it will not use a Restricted Package
Design during the Post-Termination Period. For the purposes of this paragraph
9.4, the term (x) "Restricted Name" shall mean each and any Name and associated
crest, symbol, logo or identifying mark used by Licensee as a trade name,
trademark or product name for or in connection with a Royalty Product prior to
the termination of this Agreement, (y) "Post Termination Period" shall mean the
period of one hundred and eighty (180) days after the date of termination of
this




 
<PAGE>   37
                                                                              34





Agreement if this Agreement is terminated by Licensor under the provisions of
subparagraph 9.1(a) hereof or the period of three hundred sixty-five (365) days
after the date of termination of this Agreement if this Agreement is terminated
by Licensee under the provisions of subparagraph 9.1(b) hereof, and (z)
"Restricted Package Design" shall mean the design of any cap, bottle and/or
carton used by Licensee for any Royalty Product prior to the termination of this
Agreement and any design for a cap, bottle and/or carton which would be
confusingly similar thereto. For the purposes of this paragraph 9.4 a product
shall be deemed to be marketed as of and on the date when a shipment is first
made to a retailer or other wholesale customer.

                  9.5 Within thirty (30) days following the date of termination
of this Agreement if this Agreement is terminated by Licensor under the
provisions of subparagraph 9.1(a) hereof and within one hundred eighty (180)
days after the date of termination of this Agreement if this Agreement is
terminated by Licensee under the provisions of subparagraph 9.1(b) hereof,
Licensee shall furnish to Licensor a certificate of Licensee listing its
inventories (and those of its Affiliates) of Royalty Products (which defined
term for purposes of this paragraph shall include all packaging which is used in
the manufacture and marketing of Royalty Products) on hand or in process
wherever situated. Licensor or Licensor's designee shall have the option (but
not the obligation) to purchase from Licensee and its Affiliates all of their
(and that of its Affiliates) then existing inventory of Royalty Products upon
the following terms and conditions:




 
<PAGE>   38
                                                                              35





                  (i) Licensor shall notify Licensee of its or its designee's
      intention to exercise the foregoing option within 30 days of delivery of
      the certificate referred to above.

                  (ii) The price for Royalty Products manufactured by Licensee
      or its Affiliates on hand or in process shall be the Cost of Goods (as
      defined in paragraph 4.6(d)) for each such Royalty Product. The price for
      all other Royalty Products which are not manufactured by Licensee or its
      Affiliates shall be the landed costs therefor. Landed costs for the
      purposes hereof means the F.O.B. price of the Royalty Products together
      with customs, duties, and brokerage, freight and insurance.

                  (iii) Within fifteen (15) days of receipt of the notice
      referred to in clause (i) above, Licensee shall deliver or cause to be
      delivered the Royalty Products purchased at a place to be signed by
      Licensor. Payment of the purchase price for the Royalty Products so
      purchased by Licensor or its designee shall be payable upon delivery
      thereof, provided that Licensor shall be entitled to deduct from such
      purchase price any amounts owed to it by Licensee. Notwithstanding
      anything else to the contrary elsewhere herein contained, once Licensee
      shall have received the notice referred to in clause (i) above, the
      provisions contained in paragraph 9.4 hereof and in the first sentence of
      paragraph 9.3 hereof shall no longer be applicable.





 
<PAGE>   39
                                                                              36





            10.   Assignment.

                  10.1 Licensor may assign its rights to royalties under this
Agreement, but such assignment shall not have the effect of releasing or
discharging Licensor from its obligations hereunder unless Licensee shall
expressly so agree in writing.

                  10.2 Licensee may assign its rights and obligations under this
Agreement only (i) to a transferee of substantially all of its business or
assets and upon the express assumption of all of Licensee's obligations
hereunder by such transferee or to a successor to Licensee's business by way of
merger, consolidation or other business combination or (ii) to an Affiliate, in
which case Licensee shall remain liable hereunder.

            11.   Arbitration, Equitable Remedies and Damages.

                  11.1  Any controversy, claim or dispute arising out of or
relating to this Agreement or breach thereof, except with respect to an
application pursuant to paragraph 11.2 hereof, shall be settled by binding
arbitration in accordance with the rules of the International Chamber of
Commerce, by three arbitrators selected in accordance with such rules, and
judgment upon any award so rendered may be entered in any court having
jurisdiction thereof. The arbitration shall be held in New York, New York.
Notice of arbitration shall be sufficient if made or given in accordance with
the provisions of article 14 hereof.

                  11.2 In the event of a breach or threatened breach of this
Agreement, any party hereto shall have the right, without the necessity of
proving any




 
<PAGE>   40
                                                                              37





actual damages, to obtain mandatory or permanent injunctive or mandatory relief
in a court of competent jurisdiction, it being the intention of the parties that
this Agreement be specifically enforced to the maximum extent permitted by law.

                  11.3 If the representations of Licensor contained herein are
not true and correct in any material respect or if there shall be a substantial
breach by Licensor of any covenant contained herein, which breach shall not have
been cured within ninety (90) days after Licensee shall have given Licensor
notice of the same then, and in such event, Licensee shall have the right, in
addition to any and all other rights and remedies the Licensee has against
Licensor by reason of the same, to set off any and all damages, costs, expenses,
losses and other injuries sustained by Licensee by reason of such
misrepresentation or breach against any sums payable by Licensee to Licensor
under this Agreement.

                  11.4 Neither Ricky Lauren nor Mark N. Kaplan, nor any prior or
successor trustee or trustees, shall assume any personal liability under this
Agreement, except for material misrepresentations herein contained, and the
Licensee is limited in any recovery to the assets of the Licensor.

            12.   Licensor's Right of Approval.

            Licensor has been given the right of approval in this Agreement with
respect to various actions and classes of actions which may be taken or are
proposed to be taken by Licensee during the term hereof. In all instances where
Licensor has such a right of approval under this Agreement, such right may be
exercised by either Ricky Lauren or Mark N. Kaplan, acting alone (or by any
successor of either of them




 
<PAGE>   41
                                                                              38





as Trustee under an Agreement dated September 21, 1976, also acting alone). If
Licensor fails or is unable to exercise such right within thirty (30) days (by
informing Licensee whether Licensor grants or withholds its said approval)
Licensor shall be deemed to have given its approval to Licensee with respect to
the matter as to which its approval was sought.

            13.   Further Assurances.

            Each of the parties hereto forthwith upon request from the other
shall execute and deliver such documents and take such action as may be
reasonably requested in order fully to carry out the intent and accomplish the
purposes of this Agreement.

            14.   Notices.

            All notices, approvals or other communications required under or
contemplated by this Agreement shall be in writing and shall be deemed given
when transmitted by telex (with confirmed answerback) or delivered in person or
sent, postage prepaid, by registered or certified mail, return receipt
requested, as follows:

                        (a)   If to Licensor, addressed as follows:
                              Ricky Lauren
                              1107 Fifth Avenue
                              New York, New York 10028





 
<PAGE>   42
                                                                              39





                  with a copy to:

                              Mark N. Kaplan, Esq.
                              Skadden, Arps, Slate, Meagher & Flom
                              919 Third Avenue
                              New York, New York 10022
                              Telex: 645899

                        (b)   If to Licensee, addressed as follows:

                              Cosmair, Inc.
                              530 Fifth Avenue
                              New York, New York 10036
                              Attention:  President
                              Telex:  421973 COS UI

                  with a copy to:

                              John F. Flaherty, Esq.
                              Gibney Anthony & Flaherty
                              420 Lexington Avenue
                              New York, New York 10170
                              Telex: 649388

Any party to this Agreement may change the address to which notices or other
communications are to be sent to it hereunder by notice similarly given.

            15.   Binding Effect.

            This Agreement shall be binding upon and inure to the benefit of
successors and permitted assigns of the parties hereto.

            16.   Governing Law.

            This Agreement shall be construed and governed in accordance with
the internal laws of the State of New York without regard to choice of law
provisions.





 
<PAGE>   43
                                                                              40





            17.   Entire Agreement.

            This Agreement contains the entire agreement between the parties
hereto with respect to the transactions contemplated hereby and may not be
changed or terminated orally. No modification or waiver of any provisions hereof
shall be valid unless signed by the party to be charged therewith.

            18.   Severability.

            The provisions of this Agreement are severable, and if any provision
shall be held invalid or unenforceable in whole or in part in any jurisdiction,
then such invalidity or unenforceability shall affect only such provision, or
part thereof, in such jurisdiction and shall not in any manner affect such
provision in any other jurisdiction, or any other provision in this Agreement in
any jurisdiction.

            19.   Counterparts.

            This Agreement may be executed in one or more counterparts, each of
which shall be deemed to be an original, but all of which together shall
constitute one and the same instrument.






 
<PAGE>   44
                                                                              41





            IN WITNESS WHEREOF, the parties hereto have executed this Agreement,
or caused the same to be executed by a duly authorized person as of the 1st day
of January, 1985.

                                          COSMAIR, INC.


Date:  October 8, 1985                    By:   /s/ Jacques H. Correze
                                             ----------------------------




Date:  October 8, 1985                          /s/ Ricky Lauren
                                          ------------------------------
                                          Ricky Lauren, as Trustee
                                          under an Agreement dated
                                          September 21, 1976



Date:  October 8, 1985                           /s/ Mark N. Kaplan
                                          ------------------------------
                                          Mark N. Kaplan, as Trustee
                                          under an Agreement dated
                                          September 21, 1976




 
<PAGE>   45
                                  SCHEDULE A-1



                              LICENSOR'S TRADEMARK

                            (as of November 22, 1976)





Polo by Ralph Lauren  1,021,368   Class 51 (Int. Cl. 3)     After-shave lotion
                                                            and toilet water.







 
<PAGE>   46
                                  SCHEDULE A-2


                                PFI'S TRADEMARKS

                            (as of November 22, 1976)

<TABLE>
<CAPTION>
                      Registration
Trademarks            No.             Class              Products
----------            -------------   -----              --------
<S>                   <C>             <C>                <C>
Polo                                  Class 39           Men's suits,
   By Ralph Lauren    978,166         (Int. Cl. 25)      slacks, ties,
                                                         sweaters, shoes,
                                                         shirts, hats, belts,
                                                         socks; and ladies'
                                                         blouses, skirts,
                                                         suits and dresses.
Polo                                  Class 26           Frames for
  By Ralph Lauren                                        prescription and
                                                         non-prescription
                                                         lenses and
                                                         complete
                                                         sunglasses.
Ralph (Polo Player    984,005         Class 39           For suits,
   Design) Lauren                     (Int. Cl. 25)      overcoasts,
                                                         sweaters, ties,
                                                         shirts and pants.
CHAPS                 1,016,955       Class 39           Jackets, pants,
   BY RALPH                           (Int. Cl. 25)      suits and slacks.
    LAUREN
</TABLE>
<PAGE>   47
                                   SCHEDULE B


                                LICENSED PRODUCTS


Fragrances and Scents
---------------------

Perfume
Cologne
Toilet Water
Aftershave Lotion


Cosmetic Preparations
---------------------

Eyebrow Coloring
Eye Highlighter
Eyelashes
Eyeliner
Eyeshadow or Contour
Mascara
Lipstick
Lip gloss
Lip undercoat
Cheek Color - Blushers, Gels, Rouges
Face powder 
Make-up foundation/Base/Lightner
False fingernails 
Nail polish 
Nail hardener Nail polish
remover 
Cuticle remover/Softener 
Nail polish undercoat/Base coat 
Leg and Body Make-up 
Masks and Peelers/Firmers
Massages
Make-up remover 
Formulated special facial preparations 
Depilatories
Wrinkle, Line, Stretch mark, and Cellulite preparations





 
<PAGE>   48
                                                                               2





Personal Hygiene Products
-------------------------

Mouthwash/Breath freshener/Throat lozenges 
Underarm deodorant/Antiperspirant
Talcum/Bath powder/Spray
Blemishes/Pores/Acne preparations 
Therapeutic preparations
Eyedrops (non-prescription)
Feminine hygiene deodorant 
Douches Foot powder/spray
Bubble bath/oil/capsule 
Hand or body lotion/oil/cream


Toiletries
----------

Soap, plain/deodorant
Suntan preparations/sun screen/bronzing agents
Hair shampoo Shave cream/Gel/Soap
Pre-shave/beard softner 
Astringents, Fresheners, Toners 
Hand, Face and Body cleansers
Moisturizers/Protectors 
Lubricants/Night preparations
Body preparations 
Appliances/Devices 
Applicators 
Nail clippers and files 
Cuticle tools 
Combs and Brushes 
Hair spray/lacquer 
Hair color/Dye/Lightner 
Hair dressing
Hair Setting/Waving gel/Solution
Home permanent 
Hair straightener/relaxer 
Hair cream rinse/conditioner






 
<PAGE>   49
                                   Schedule C



Ms. Ricky Lauren
Mr. Ralph Lauren
1107 Fifth Avenue
New York, New York  10028

Mr. Mark N. Kaplan
919 Third Avenue
New York, New York  10022

Gentlemen:

            Reference is made to the restated fragrance and cosmetics trademark
license agreement, dated as of January 1, 1985 (the "License Agreement"),
between Ricky Lauren and Mark N. Kaplan ("Licensor") and Cosmair, Inc.
("Cosmair"), a corporation organized under the laws of Delaware. Cosmair wishes
to create a corporation under the name _______________ ("Subsidiary"), pursuant
to which it shall conduct operations relating to ________________ pursuant to
the License Agreement. You are hereby requested to acknowledge below your
consent to the use of the name "Ralph Lauren" as part of the foregoing corporate
name of Subsidiary, subject to the provisions hereinafter set forth.

           1. Cosmair agrees to promptly execute, deliver and/or file and to
cause Subsidiary to promptly execute, deliver and/or file (i) any documents
necessary to effect the change of Subsidiary's corporate name, so as to delete
therefrom, the name "Ralph Lauren," or any reference, direct or indirect,
thereto, as promptly as practicable after, but in no event later than the
earlier of (x) sixty (60) days after its receipt of a written communication from
Licensor or Ralph Lauren requesting that Subsidiary terminate its use of such
name or reference or (y) fifteen (15) days following the termination of the
License Agreement and (ii) any consents or similar instruments requested by
Licensor, Ralph Lauren or Polo Fashions, Inc. in connection with the use of the
name "Ralph Lauren" as part of a corporate name or tradename by any third party
or third parties. In conjunction with any change of name required hereunder,
Cosmair shall cause Subsidiary to cease to use in any manner the name "Ralph
Lauren" unless otherwise agreed. Licensor shall not unreasonably make a request
pursuant to the foregoing clause (i) for Subsidiary to terminate its use of the
aforementioned name.

            2. Cosmair agrees that for so long as the name "Ralph Lauren"
comprises a part of Subsidiary's corporate name, Subsidiary shall not engage or
be involved, directly or indirectly, in any business other than the sale of
products manufactured by or under license from Licensor, such business to be
conducted only in accordance with the License Agreement.




 
<PAGE>   50
Ms. Ricky Lauren
Mr. Mark N. Kaplan
Page 2



            3. Cosmair recognizes that the name "Ralph Lauren" is associated
with, and forms a part of, numerous registered trademarks and service marks
presently being used in connection with, among other things, various articles of
wearing apparel and free standing stores (the "Marks"). Cosmair further
acknowledges that the Marks have acquired valuable secondary meanings and
goodwill with the public and that products and stores bearing the Marks have
acquired a reputation of high quality and style. To the extent any rights in and
to any of the Marks are deemed to accrue to Cosmair or Subsidiary by virtue of
the adoption of the name "Ralph Lauren" by Subsidiary as part of its corporate
name, this letter agreement or otherwise, Cosmair shall cause any and all such
rights, at such time as they may be deemed to accrue, to be assigned to
Licensor. Cosmair and subsidiary will execute any instruments requested by
Licensor which Licensor deems necessary, proper or appropriate to accomplish or
confirm the foregoing. Any such assignment, transfer or conveyance shall be
without consideration other than the mutual agreements contained herein.

            4. Cosmair agrees to cause Subsidiary, upon Subsidiary's formation,
to execute an agreement by which Subsidiary will agree to be bound by the terms
of this letter agreement.






 
<PAGE>   51
                                                                               3





Ms. Ricky Lauren
Mr. Mark N. Kaplan
Page 3



            Without in any manner limiting any of the rights granted to Cosmair
pursuant to the License Agreement, Cosmair hereby acknowledges and agrees that,
except as specifically provided herein, nothing contained in this letter
agreement shall be construed to grant Cosmair or Subsidiary the right or
authority to (i) use any of the Marks for any purpose whatsoever or (ii) use the
name "Ralph Lauren."

                                               Very truly yours,                
                                              
                                               COSMAIR, INC.
                                              
                                              
                                              
                                               By: 
                                                   --------------------------
                                  
AGREED AND CONSENTED TO:


-------------------------------
Ricky Lauren


-------------------------------
Ralph Lauren


-------------------------------
Mark N. Kaplan





 
<PAGE>   52
                                                                               4






                                                          Conformed Copy



                                  COSMAIR, INC.
                                530 Fifth Avenue
                            New York, New York 10036



                                                   As of January 1, 1985



Mr. Ralph Lauren
1107 Fifth Avenue
New York, New York  10028

      and

Polo Fashions, Inc.
40 West 55th Street
New York, New York  10019

Gentlemen:

            Reference is made (i) to a restated U.S.A. license agreement (the
"License Agreement") dated as of January 1, 1985 between Cosmair, Inc., a
Delaware corporation (the "Licensee"), and Ricky Lauren and Mark N. Kaplan as
trustees under an Agreement dated September 21, 1976 (the "Licensor"), which
License Agreement is being executed simultaneously herewith, and (ii) to a
U.S.A. design and consulting agreement (the "Design Agreement") dated as of
January 1, 1985 between Ralph Lauren ("Lauren") individually and doing business
under the name Ralph Lauren Design Studio, and Licensee, which Design Agreement
is being executed simultaneously herewith. The License Agreement and the Design
Agreement are hereinafter, at times, referred to collectively as the Agreements.

            In order to induce the Licensee to enter into the Agreements and to
perform the obligations imposed on the Licensee thereunder, the Licensor has
requested Lauren and Polo Fashions, Inc., a New York corporation ("PFI"), to
confirm to the Licensee certain representations, warranties, covenants and
acknowledgments, which representations, warranties, covenants and
acknowledgments have previously been made to the Licensor by Lauren and PFI.

            NOW, THEREFORE, the parties hereto agree as follows:

            1. Lauren and PFI, jointly and severally, hereby make the following
representations and warranties to the Licensee, which are confirmatory of




 
<PAGE>   53
                                                                               2




the rights received by the Licensor under various agreements (the "Transfer
Agreements") among the Licensor, The Polo/Lauren Company ("PLC"), Lauren and PFI
each of which shall be deemed to be independently material and relied upon by
the Licensee, regardless of any investigation made or information obtained by
the Licensee:

                  (a) By operation of the assignments and conveyances in the
Transfer Agreements, as of November 22, 1976 the Licensor became the sole owner
of the trademark "Polo by Ralph Lauren," United States Patent Office
Registration No. 1,021,368 covering certain products in U.S. Class 51 (as more
fully set forth on Schedule A-1 to the License Agreements).

            As of November 22, 1976, PFI was the registered owner of, and Lauren
had consented to the use of his name in connection with the registration of, the
trademarks (i) "Polo (with design) by Ralph Lauren," United States Patent Office
Registration No. 978,166 covering certain products in U.S. Class 39, (ii) "Ralph
Lauren" (and Polo Player Design), United States Patent Office Registration No.
984,005 covering certain products in U.S. Class 39, (iii) "Chaps by Ralph
Lauren," United States Patent Office Registration No. 1,016,955 covering certain
products in U.S. Class 39 and (iv) "Polo by Ralph Lauren" covering certain
products in U.S. Class 26. PFI and Lauren, by written statement duly executed by
them in favor of Licensors, have given their consent and agreement to interpose
no objection to the registration, use and licensing of the foregoing trademarks,
the Names and all other names and marks, which either or both (or any business
entity which is now or hereafter owned or controlled, directly or indirectly, by
either or both of them), may hereafter develop or own (except such other names
and marks as are not used in connection with any fashion related product) in
connection with the manufacture and/or distribution and sale of Licensed
Products, as contemplated by the License Agreement;

                  (b) Licensor has the full right, power and authority to
execute and deliver, and perform the terms of, the License Agreement and the
consummation of the transactions contemplated by the License Agreement will not
violate any agreement to which Licensor, Lauren or PFI is a party or by which
they, it or he may be bound;

                  (c) Without limiting the generality of the last preceding
subparagraph, Licensor has the full right to grant the License and neither
Licensor, Lauren nor PFI is a party to or bound by any agreement in conflict
with the License Agreement or with any provision thereof. Except as may be
provided in the Agreements, neither Licensor, Lauren nor PFI has granted to any
other person, firm, corporation or business any right, license or privilege to
use the Names or associated crests, symbols, logos or identifying marks, or any
crest, symbol, logo or identifying marks which would be confusingly similar
thereto in connection with any Licensed




 
<PAGE>   54
                                                                               3




Product, or which would have the effect of infringing upon the exclusivity of
the License granted to Licensee under the License Agreement;

                  (d) Schedules A-1 and A-2 to the License Agreement contain a
full and complete list of all registrations existing as of November 22, 1976
covering the Current Names and associated crests, symbols, logos and identifying
marks in the class of use owned by or registered in the name of Licensor, Lauren
and/or PFI in any part of the world; and

                  (e) To the best of Lauren's and PFI's knowledge as of November
22, 1976 (without any representation of an investigation having been made) no
person other than Licensor, Lauren of PFI had as of November 22, 1976 any trade
name, trademark or similar right or interest in or to the "Ralph Lauren," "Polo"
and "Chaps" Names as applied to Licensed Products in the Territory.

            2. In further confirmation of their prior transfer of rights to
Licensor, Lauren and PFI, jointly and severally, covenant and agree with
Licensee as follows:

                  (a) Lauren and PFI will not, and will not permit any business
entity owned or controlled by them to, grant any person, firm, corporation or
business (other than Licensee) any right, license or privilege to use in the
Territory the Names or associated crests, symbols, logos or identifying marks or
any name, crest, symbol, logo or identifying mark which would be confusingly
similar thereto in connection with any Licensed Product, or which would have the
effect of infringing upon the exclusivity of the License granted to Licensee
under the License Agreement;

                  (b) Lauren and PFI hereby confirm Licensor's authority to
appoint Licensee as its attorney-in-fact to apply for and register, in
accordance with the provisions of the Agreements, in the name of Licensor, in
the Territory all trade names and trademarks which make use of the Names or are
associated therewith as applied to Licensed Products. Lauren and PFI will
cooperate with Licensee in all manners and respects, but at Licensee's expense,
to enable Licensee to obtain the aforesaid registrations, and Lauren and PFI
will execute any further agreements, documents and instruments as may be
necessary to effect the same;

                  (c) Lauren and PFI will not at any time disclose to any
person, firm, corporation or business (other than to a person, firm, corporation
or business with rights to use the Names on Licensed Products outside the
Territory, if required in connection with a program for the Licensed Products
outside the Territory) any confidential information (including, without
limitation, customer lists) concerning the conduct of the business and affairs
of Licensee or of any subsidiary or affiliate of Licensee which they may acquire
except as may be required pursuant to law and then only upon advance notice to
Licensee;





 
<PAGE>   55
                                                                               4




                  (d) Lauren and PFI shall protect, indemnify and save harmless
Licensee and each of Licensee's officers, directors, employees and agents
against any and all liabilities, claims, damages, penalties, causes of action,
costs and expenses, including reasonable attorneys' fees, arising out of the
breach or material inaccuracy of any of the representations, warranties,
covenants and agreements of (x) Licensor contained in the License Agreement or
(y) Lauren or PFI, contained in this letter. Licensee shall have the right in
its discretion, and with counsel of its own choosing, to take any action, legal
or otherwise, in its own name and/or in the name of Lauren or PFI, at Licensee's
discretion to protect any trade name or trademark covered by the License from
infringement, counterfeiting or passing off. Prior to taking any such action,
Licensee shall advise Licensor of its intention to commence the proposed action
and thereafter, at Lauren or PFI's request, shall promptly furnish Lauren and/or
PFI with copies of relevant documents and Lauren and PFI advised of developments
relating to the action. Lauren and PFI shall cooperate with Licensee, and if
requested shall join in as a plaintiff in any such action with counsel
designated by Licensee. Any legal expenses incurred in the prosecution of such
action shall be borne by, and any money recoveries received in such action,
shall belong to, Licensee (subject only to the rights, if any, of Licensor to a
royalty on any such recovery as expressly provided in the License Agreement);

                  (e) Lauren and PFI acknowledge that the Current Names have
established prestige and good will in the field of fashion apparel and that it
is of major importance to Licensee that the high standards and reputation of the
Current Names be maintained. Neither Lauren nor PFI will take action which will
be likely to injure or damage the reputation for high quality which has come to
be associated with the Current Names. Licensee shall not be entitled to damages
by reason of Lauren's or PFI's breach or default of their obligations under this
subparagraph (e) and Licensee's sole remedy under the Agreements shall be to
terminate the Agreements pursuant to the provisions thereof.

                  (f) Lauren and PFI believe and intend that they have
transferred and assigned to Licensor all rights required by Licensor to enable
Licensor to fully perform its obligations under the License Agreement.
Nevertheless, in confirmation thereof, if Lauren or PFI or any entity owned or
controlled by them now has or may hereafter acquire any right or interest in or
to any of the Names and if such right or interest is required to or should
properly be owned by Licensor under the License Agreement or to otherwise fully
perform Licensor's obligations thereunder, then, and in such event, the
following provisions shall apply:

                        (i) Lauren and PFI shall promptly transfer and assign
      such right and interest to Licensor, without cost or expense to Licensee,
      and (ii) for the purpose of the License Agreement and Licensee's rights
      thereunder, such rights and interests shall be deemed to be the property
      of Licensor (whether or not they are actually assigned or transferred to
      Licensor as provided in clause (i) above);




 
<PAGE>   56
                                                                               5




                  (g) If Lauren or PFI hereafter registers any new Name in any
part of the world, they will promptly thereafter advise Licensee of the same;

                  (h) Lauren will not permit his name to be used by any
Unaffiliated Third Person as the designer or creator of a line of clothing or
any other line of fashion related products owned, manufactured or distributed by
such Unaffiliated Third Person, unless such Unaffiliated Third Person agrees,
for the benefit of Licensee, that neither Ralph Lauren's name nor the name of
Ralph Lauren as part of a trade name or trademark used for or in connection with
such line of clothing or other line of fashion related products will be used in
the Territory by such Unaffiliated Third Person (or by any person licensed or
authorized by him) for a line of Licensed Products or in connection with the
sale, distribution or promotion thereof. The term "Unaffiliated Third Person"
shall mean every person and business entity except Licensor, Lauren, PFI, PLC
and each business entity owned or controlled, directly or indirectly, by them;
and

                  (i) In further confirmation of their prior transfer of rights
to Licensor, (i) Lauren and PFI do hereby join in each of the covenants and
agreements of Licensor contained in the License Agreements (including, without
limitation, the covenants and agreements of the Licensor set forth in paragraphs
2.2, 7, 9.4 and 13 of the License Agreement and (ii) Lauren and PFI expressly
consent to all of the other terms and conditions of the License Agreement and
will deliver such documents and take such action as may be reasonably requested
in order to enable Licensor to fully carry out the intent and accomplish the
purposes of the License Agreement.

            3. Lauren and PFI hereby agree to indemnify and hold harmless
Licensee from and against any and all losses it may suffer and any and all
damages, liabilities, claims, costs or expenses (including, without limitation,
reasonable attorneys' fees and disbursements) paid or incurred, as the case may
be, which it would not have suffered or incurred if PFI (rather than Licensor)
had owned the Names and had applied for registration of the First Trademarks,
provided, however that any such loss, damage, liability, claim, cost or expense
is paid or incurred by Domestic Licensee before PFI has filed applications in
its own name for registration of the First Trademarks. The parties acknowledge
that the aforesaid indemnification provided by Lauren and PFI under this
paragraph 3 shall be the same as that provided to Licensee by the License
pursuant to the provisions of paragraph 7.1(b) of the License Agreement. In the
event any claim is made or accrued (to Licensees' knowledge) against Licensee
which comes within the indemnity set forth in this paragraph, Licensee will
promptly notify Lauren and PFI of such claim. Thereafter, Licensor shall have
the right, at its own expense and with counsel of its own choice, subject to the
approval of Licensee, which approval will not be unreasonably withheld, to
assume the defense of any such claim. Licensee agrees to cooperate fully in the
defense of any such claim and may, at its own expense and with counsel of its
own choice, participate in the defense of any such claim.





 
<PAGE>   57
                                                                               6




            4. Licensee acknowledges that, except as set forth in paragraph 1
hereof, Lauren and PFI have not represented to Licensee that Licensor, Lauren or
PFI have any trademarks, trade names or other rights or interests in or to the
Names or that persons other than Licensor, Lauren or PFI have no such
trademarks, trade names or other rights or interests. If Licensee uses any Name
as a trademark, trade name or product name for a Royalty Product without
registration of the same (except as may be necessary to establish its use in
commerce) Licensee will protect, defend and save harmless Lauren and PFI from
and against any claims of third persons for infringement, counterfeiting or
passing off against Lauren or PFI arising out of the use of such unregistered
Name provided that (x) neither Lauren, PFI nor Licensor shall have
misrepresented to Licensee their rights or interests in or to such Name whether
in this letter, in the License Agreement or any other instrument, and (y) such
claim shall not arise by reason of any action taken by Lauren, PFI or Licensor
in breach of any obligation they may have to Licensee whether arising under this
letter, the License Agreement or any other instrument.

            5. In the event of a breach or threatened breach of any of the
covenants of Lauren or PFI contained in this letter, Licensee shall have the
right, without the necessity of proving any actual damages, to obtain temporary
or permanent injunctive or mandatory relief in a court of competent
jurisdiction, it being the intention of the parties to this Agreement that the
covenants and agreements of Lauren and PFI hereunder be specifically enforced to
the maximum extent permitted by law.

            If the representations of Lauren herein contained are not true and
correct in any material respect or if there shall be a substantial breach by
Lauren of any of its covenants hereunder, which breach shall not have been cured
within ninety (90) days after Licensee shall have given Lauren notice of same,
such misrepresentation or breach shall be deemed and shall constitute a breach
of the Design Agreement, and Licensee shall have the right, in addition to any
and all rights and remedies that Licensee has against Lauren by reason of the
same, to (i) terminate the Design Agreement and/or (ii) set off any and all
damages, costs, expenses, losses, and other injuries sustained by Licensee by
reason of such misrepresentation or breach against any sums payable by Licensee
under the Design Agreement, except as otherwise provided in this letter or under
the Design Agreement.

            6. In all instances where Lauren has a right of approval herein,
such right may be exercised personally by Lauren or by the Ralph Lauren Design
Studio. If Lauren or the Ralph Lauren Design Studio fails or is unable to
exercise such right within thirty (30) days (by informing Licensee whether
Lauren grants or withholds his said approval) Lauren shall be deemed to have
given his approval to Licensee with respect to the matter as to which his
approval was sought.





 
<PAGE>   58
                                                                               7




            7.    Licensee covenants and agrees with Lauren and PFI, as follows:

                  (a) Licensee will not disclose to any person, firm,
corporation, or business any confidential information concerning the conduct of
the business and affairs of Lauren or PFI which Licensee may acquire; and

                  (b) It is understood that Licensor, Lauren and PFI assume no
liability to Licensee or third parties with respect to the performance
characteristics of the Royalty Products, and Licensee will protect, defend,
indemnify and save harmless, Licensor, Lauren and PFI, their officers, employees
and agents, against any and all liabilities, claims, damages, penalties, causes
of action, costs and expenses, including reasonable attorneys' fees and
disbursements, for product liability or breach of warranty claims of third
persons arising out of the use of such Products by such third persons.

            8. All notices, approvals or other communications required under or
contemplated by this Letter shall be in writing and (x) if given to Licensee,
Licensor or Lauren shall be delivered in the manner provided in the Agreements,
and (y) if given to PFI shall be transmitted by telex (with confirmed
answerback) or delivered in person or sent, postage paid, by registered or
certified mail, return receipt requested, as follows:

                  Polo Fashions, Inc.
                  40 West 55th Street
                  New York, New York  10019
                  Attention:  President
                  Telex:  420747 POLOFAS

            with a copy to:

                  Mark N. Kaplan, Esq.
                  Skadden, Arps, Slate, Meagher & Flom
                  919 Third Avenue
                  New York, New York  10022
                  Telex:  645899

            9. All terms used in this Letter Agreement shall be defined or the
purposes hereof as provided in the Agreements unless otherwise expressly defined
herein.





 
<PAGE>   59
                                                                               8



            10. This Letter Agreement supersedes a prior letter agreement made
and dated November 22, 1976 (executed on June 30, 1978) among Licensee (as
successor to the rights of Warner/Lauren Ltd.) and Lauren and PFI and the
rights, duties and obligations of the parties from this date forth shall be
governed by this Letter Agreement.

                                                    Very truly yours,           
                                                    
                                                    COSMAIR, INC.
                                                    
                                                    
                                                    By:   /s/Jacques H. Correze
                                                          ---------------------
                                  
READ AND AGREED TO:


 /s/Ralph Lauren
-----------------
Ralph Lauren


POLO FASHIONS, INC.


By:  /s/Peter Strom
    ---------------


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