FIRST AMENDMENT TO STRATEGIC MARKETING AGREEMENT

RECITALS

A. Best Buy and Netflix entered into that certain Strategic Marketing Agreement entered into as of August 15, 2001 (the “Agreement”).

B. Best Buy and Netflix desire to amend the Agreement as set forth below

NOW THEREFORE, in consideration of the mutual promises contained herein and other good and valuable consideration, the receipt and sufficiency of which is hereby acknowledged, the parties agree as follows:

1. The parties acknowledge that Netflix has changed its name from NetFlix.com, Inc. to Netflix, Inc. As such, the defined term Netflix, shall refer to Netflix, Inc.

2. Section 1.12 of the Agreement is hereby deleted in its entirety and replaced with the following:

“Expiration Date” means the later of (i) twenty four (24) months from the Start Date or the next business day if such date falls on a weekend or holiday; or (ii) if applicable, the expiration of the Renewal Period.

3. Section 1.26 of the Agreement is hereby deleted in its entirety and replaced with the following:

“Start Date” shall mean August 15, 2001.

4. Section 1.29 of the Agreement is hereby deleted in its entirety and replaced with the following:

“Subscriber” means a customer, with a mailing address within the United States, its territories, or possessions, (who had not, before the execution of this Agreement, subscribed to Netflix’s online DVD rental service) who has agreed to the terms and conditions of the Netflix service, subscribes for DVD rental service and [*]via (a) the Netflix Site through a Promotion Code provided for by this Agreement or (b) the Co-branded Site. As used

in this definition, [*]shall mean that the [*]has not been [*]to or [*]or otherwise[*].

5. Best Buy acknowledges that it has received the Shares issued under Section 3.1 of the Agreement and[*]. Netflix hereby represents to Best Buy that it has not issued any additional shares of stock that would trigger any rights under Section 3.1.1 of the Agreement.

3.2 From and after the Effective Date, Netflix shall pay Best Buy[*] .

7. Section 3.3 of the Agreement is hereby deleted in its entirety and replaced with the following:

3.3 Intentionally deleted.

8. Section 3.4 of the Agreement is hereby deleted in its entirety and replaced with the following:

3.4 Netflix shall have no obligation to pay any [*]for Subscribers that become Subscribers on or after[*]. Netflix shall pay Best Buy [*]of the [*]received[*] that became a Subscriber prior to[*].

9. Section 6.1 of the Agreement is hereby deleted in its entirety and replaced with the following:

6.1 Netflix shall prepare and send Best Buy[*], to be delivered to Best Buy[*] after the Effective Date, setting forth the following:

6.1.1 The number of[*];

6.1.2 The [*]due for [*]pursuant to Section 3.2;

6.1.3 he total number of [*]as of the end of the[*];

6.1.4 The [*]received from [*]that became[*] before[*].

6.1.5 The [*]due Best Buy under Section 3.4; and

6.1.6 The cost of [*]to Best Buy during[*].

10. Section 6.2 of the Agreement is hereby deleted in its entirety and replaced with the following:

6.2 A [*]of the [*]payment of the [*]due Best Buy [*]shall [*]the foregoing statement [*]and be made as follows:

[*]following the end of the calendar month following the date [*]